Best-of Guide · Email Marketing / E-commerce
Best Email Marketing for WooCommerce and Shopify
The Short Answer
For most WooCommerce and Shopify stores, Klaviyo is the strongest pick: it is built around store data, so its automations (abandoned cart, post-purchase, win-back) and product-feed emails do the heavy lifting on revenue. If you want the same store-aware flows on a tighter budget, Brevo (from $9/mo) and MailerLite are easier on the wallet, while Mailchimp and ActiveCampaign suit teams that want broad all-in-one marketing beyond email.
What "best" means for a store
Email marketing for an online store is not the same as a newsletter. The tools that pay for themselves are the ones that read your store data and act on it automatically. When you compare options for WooCommerce or Shopify, weigh four things:
- E-commerce integration. A native WooCommerce or Shopify connector that syncs orders, products, and customer behavior beats a generic CSV import.
- Automation depth. Abandoned cart, browse abandonment, welcome series, post-purchase, and win-back flows are where the revenue comes from.
- Segmentation. The ability to slice your list by purchase history, spend, and product category so the right offer reaches the right person.
- Pricing model and reporting. Most tools bill by contacts or sends, and you want revenue-per-email reporting tied back to real orders.
The five tools below all connect to WooCommerce and Shopify; they differ mostly in how deep the e-commerce features go versus how simple and cheap the plan is.
| Tool | Starting price | Best for | E-commerce strength |
|---|---|---|---|
| Klaviyo | Usage-based by profiles | Revenue-focused stores | Deepest store-native flows and reporting |
| Brevo | $9/mo Starter | Value, large lists mailed selectively | Strong, billed by sends |
| MailerLite | Low-cost / free tier | New and simple stores | Solid core flows, easiest to learn |
| Mailchimp | $13/mo Essentials (50% off 12 mo) | Familiar all-in-one marketing | Capable but less deep |
| ActiveCampaign | Plan-based | Stores with sales pipelines | Most flexible automation builder |
Klaviyo — best for revenue-focused stores
Klaviyo is purpose-built for e-commerce, with deep native integrations for Shopify and WooCommerce that pull in orders, products, and on-site behavior. That data feeds pre-built flows for abandoned carts, post-purchase follow-ups, and win-back campaigns, plus product-feed blocks that drop recommended items straight into an email.
Its segmentation and revenue-attribution reporting are the main reason larger and faster-growing stores standardize on it: you can see dollars earned per flow and per campaign. The trade-off is cost. Klaviyo bills by active profiles and scales up quickly as your list grows, so it rewards stores that actually use the automation to drive sales. If email is going to be a primary revenue channel, this is the one to start with.
Brevo and MailerLite — best value for smaller stores
Brevo (from $9/mo on its Starter plan) bundles email, SMS, automation, and a basic CRM, and it bills by emails sent rather than by contacts. That sending-based model can be much cheaper if you have a large list but mail it selectively, which is common for seasonal or B2B-leaning stores. It connects to WooCommerce and offers solid automation for the price.
MailerLite is the simplest of the group and one of the most affordable, with a clean drag-and-drop editor, automation, and landing pages. It is a strong fit for a newer store that wants clean newsletters and a few core flows (welcome, abandoned cart) without a steep learning curve. Both are good places to start before you outgrow them and graduate to something heavier.
Mailchimp and ActiveCampaign — broad all-in-one platforms
Mailchimp (from $13/mo on Essentials, with 50% off the first 12 months) is the most widely recognized name and a capable general marketing platform with email, basic automation, landing pages, and reporting. It connects to both WooCommerce and Shopify. It is a reasonable default if you want a familiar interface and marketing features beyond email, though its e-commerce automations are not as deep as Klaviyo's.
ActiveCampaign leans toward marketing automation and CRM. Its visual automation builder is one of the most flexible available, which makes it appealing for stores that also run lead nurturing, B2B sales sequences, or complex conditional logic. If your business mixes e-commerce with a sales pipeline, its automation breadth is the draw.
How to choose for your store
Pick based on stage and ambition rather than brand name:
- Revenue is the priority and the list is growing: start with Klaviyo for its store-native flows and revenue reporting.
- Tight budget or you mail a big list selectively: Brevo wins on its send-based pricing; MailerLite wins on simplicity and low cost.
- You want a familiar all-in-one marketing tool: Mailchimp is the safe default.
- You also run sales pipelines or complex nurture logic: ActiveCampaign gives you the deepest automation builder.
Whatever you choose, the highest-leverage move is the same: turn on the core flows (welcome, abandoned cart, post-purchase) before you worry about one-off campaign design. Those automations run 24/7 and are where store email earns its keep.
FAQ
Which email tool is best for WooCommerce specifically?
Klaviyo is the strongest for WooCommerce because of its native integration and store-aware automations like abandoned cart and post-purchase flows. Brevo and MailerLite are good lower-cost alternatives that also connect natively to WooCommerce.
What is the cheapest option for a small store?
MailerLite is one of the most affordable and beginner-friendly tools, and Brevo starts at $9/mo on its Starter plan and bills by emails sent rather than contacts, which can be cheaper if you have a large list but send to it selectively.
Do these tools work for both Shopify and WooCommerce?
Yes. Klaviyo, Brevo, MailerLite, Mailchimp, and ActiveCampaign all connect to both Shopify and WooCommerce, so the same automations and segmentation work whichever platform your store runs on.