Semrush pricing in 2026: what does each plan cost?

What is Semrush?

Semrush is an all-in-one SEO and marketing suite that tracks keyword rankings, backlinks, site health, and content performance, and it now sells AI search visibility too: monitoring where a brand appears in ChatGPT, Perplexity, Google AI Overviews, and Gemini. The company's own positioning is that Semrush helps you "build and measure brand visibility, everywhere search happens" (official pricing page, 2026).

The product page organizes everything into plan families: SEO + AI Search, AI Visibility, Traffic & Market, Local, Content, Social, Advertising, AI PR, and Enterprise. That breadth is the point. Buyers usually weigh Semrush against Ahrefs, and the standard line still holds: Semrush is the broader suite, Ahrefs is the deeper link database. The pricing structure reflects the breadth, so plan limits matter more than the headline number.

Semrush pricing in 2026: the four current plans

As of August 29, 2026, Semrush's pricing page lists four paid plans: SEO, Starter, Pro+, and Advanced. Prices below are annual-billing rates; month-to-month costs more, and Semrush's billing toggle says annual billing saves up to 17%.

SEO: $117.33/mo billed annually, $139 monthly

Aimed at freelancers and small businesses. Includes 5 websites to monitor, 500 keywords tracked daily, basic keyword research and competitor analysis, Position Tracking, and Site Audit. AI features in the entry plan: track performance in AI search, monitor AI sentiment, AI visibility reports for any domain, and monitor custom prompts.

Starter: $165.17/mo billed annually, $199 monthly

Adds the full AI Visibility toolkit: 50 AI prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day, and an AI-ready Site Audit, plus keyword research and optimization tools, competitor insights tools, and MCP access.

Pro+: $248.17/mo billed annually, $299 monthly

Everything in Starter, plus 15 websites, 1,500 keywords tracked daily, historical SEO data, content optimization, keyword cannibalization analysis, multi-location and device tracking, and 100 AI prompts tracked daily.

Advanced: $455.67/mo billed annually, $549 monthly

Everything in Pro+, plus 40 websites, 5,000 keywords tracked daily, SEO share of voice, API data integration, automation, and 200 AI prompts tracked daily. Enterprise pricing is custom and requires a demo request.

What happened to Semrush Pro, Guru, and Business plans?

Semrush replaced its Pro, Guru, and Business plan names in the 2026 restructure. The current pricing page shows only SEO, Starter, Pro+, and Advanced; Pro, Guru, and Business no longer appear on it.

The mapping is easy to verify because the month-to-month prices carried over exactly. Pro at $139/mo became SEO at $139/mo, Guru at $199/mo became Starter at $199/mo, and Business at $549/mo became Advanced at $549/mo. Pro+ is a new tier between Starter and Advanced at $299/mo monthly. Annual billing drops each price by up to 17%: $117.33, $165.17, $248.17, and $455.67 per month.

One leftover shows why the rename confuses buyers: Semrush's own pricing FAQ still asks "Which would be better for me, Guru or Pro?" even though neither plan name exists on the page anymore. Anyone searching for the old Guru plan is landing on a page that no longer sells it.

Which Semrush plan should you choose?

• Freelancer or small business doing classic SEO: the SEO plan at $117.33/mo annual covers 5 sites and 500 keywords and still tracks AI search performance.
• Small team or agency that needs AI visibility reporting: Starter at $165.17/mo is the first tier with the full AI Visibility toolkit, 300 AI visibility reports per day, and MCP access.
• Multi-market or multi-site operation: Pro+ at $248.17/mo adds 15 websites, 1,500 keywords, historical SEO data, and cannibalization analysis.
• Organization needing API access and Share of Voice: Advanced at $455.67/mo is the only tier with API data integration and SEO share of voice.

The honest catch: the entry SEO plan tracks AI search and monitors custom prompts, but the dedicated AI visibility quotas (50 to 200 prompts daily, 300 reports per day) only start at Starter. If AI visibility reporting is your reason to buy, budget for Starter, not SEO. The other real ceiling is capacity: keyword tracking jumps 500 to 1,500 to 5,000, and websites 5 to 15 to 40. The price gap between tiers is mostly those numbers plus API access at the top.

Semrush free plan, trial, and add-ons

The free plan costs $0 and includes 1 demo project, 10 reports per day across all vital tools, Help Center access, and AI visibility features, with no credit card required. Paid plans come with a 7-day free trial; Semrush's site says "Try Semrush free for seven days. Cancel anytime."

Four add-ons are listed on the pricing page: Additional Users, Lead Generation, Base Report, and Pro Report. Enterprise pricing is on request after a demo.

How Semrush pricing compares to Ahrefs

Ahrefs undercuts Semrush at the entry level. Its Starter plan is $29/mo and Lite is $129/mo month-to-month ($1,290 per year), verified on ahrefs.com/pricing on August 29, 2026, while Semrush's cheapest paid plan is $117.33/mo billed annually. At the top end the gap flips: Ahrefs Enterprise starts at $1,499/mo with an annual commitment, well above Semrush Advanced at $455.67/mo.

The mid-tier limits tell the same story with different units. Ahrefs Lite includes 5 projects, 750 tracked keywords, 6 months of historical data, and 100,000 crawl credits per month; Standard raises that to 20 projects, 2,000 keywords, 2 years of history, and 500,000 credits; Advanced hits 50 projects, 5,000 keywords, and 1.5 million credits. Ahrefs also counts extra users as a fee: $40/mo each on Lite, $60 on Standard, $80 on Advanced. On AI search, Ahrefs tracks 5 to 20 AI prompts per plan and sells a Brand Radar AI add-on from $199/mo plus prompt packages at $50, $100, and $250 per month.

Price alone is the wrong lens. Ahrefs sells deep link and keyword data with a credit system, while Semrush bundles content, social, and advertising toolkits into one subscription. Our head-to-head comparison covers the feature differences in detail.

At a glance

Semrush plan pricing and limits, verified on the official pricing page August 29, 2026.

FAQ

Is the Semrush Guru plan still available?

No. Semrush retired the Pro, Guru, and Business names in its 2026 restructure. The current paid plans are SEO ($117.33/mo annual), Starter ($165.17/mo), Pro+ ($248.17/mo), and Advanced ($455.67/mo). Guru's direct successor is Starter, which keeps the $199 month-to-month price.

Is Semrush free?

Yes. Semrush has a $0 free plan with 1 demo project and 10 reports per day across vital tools, and it requires no credit card. Paid plans also include a 7-day free trial.

Is Semrush cheaper than Ahrefs?

At entry level, no: Semrush starts at $117.33/mo billed annually, while Ahrefs sells a $29/mo Starter and a $129/mo Lite. At the top end Semrush Advanced ($455.67/mo) sits far below Ahrefs Enterprise ($1,499/mo). Compare limits and included toolkits, not just the price tag.

Related reading

Semrush vs Ahrefs head-to-head, Semrush tool profile, Ahrefs tool profile

Sources

• Semrush official pricing page (verified August 29, 2026)
• Ahrefs official pricing page (verified August 29, 2026)