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Email Marketing

ActiveCampaign

ActiveCampaign is a marketing automation platform that combines email marketing, multi-step automations, a built-in CRM, and messaging channels like SMS and WhatsApp. Best for: SMBs wanting advanced email automation with a built-in CRM.

ActiveCampaign official website, captured June 2026
Official ActiveCampaign site as of 2026-06-12.

At a glance

CategoryEmail Marketing
PricingFour paid tiers (Starter, Plus, Pro, Enterprise) billed annually with a free trial; exact prices load dynamically and were not visible in the fetched page text.
Best forSMBs wanting advanced email automation with a built-in CRM

Key features

  • Multi-step marketing automation with unlimited automation actions
  • Email marketing with predictive sending and conditional content
  • Built-in CRM with contact profiles, custom fields, tags, and pipelines
  • Multichannel messaging: WhatsApp unified inbox, SMS marketing, and transactional email
  • Landing pages, segmentation, and attribution & conversion tracking

Pricing

Four paid tiers (Starter, Plus, Pro, Enterprise) billed annually with a free trial; exact prices load dynamically and were not visible in the fetched page text. Confirm current terms on the vendor site before buying.

Visit ActiveCampaign

Alternatives

Worth comparing: Mailchimp, Brevo, Getresponse.

Sources