SEO Tools
Ahrefs
Ahrefs is an SEO and AI-marketing platform that provides backlink and competitor analysis, keyword research, rank tracking, site auditing, and AI/LLM brand-visibility tracking, powered by its own web crawler and 10+ years of web-scale data. Best for: SEO professionals and marketing teams doing competitive, backlink, and keyword research.
At a glance
| Category | SEO Tools |
| Starts at | $29/mo (Starter plan) |
| Pricing | Free tier (Ahrefs Free) for your own site; Starter $29/mo; core plans Lite $129/mo, Standard $249/mo, Advanced $449/mo (save up to 17% paying annually); Enterprise plan available. |
| Best for | SEO professionals and marketing teams doing competitive, backlink, and keyword research |
Key features
- Site Explorer for studying competitors' websites and backlink opportunities
- Keywords Explorer for researching what customers are searching for
- Rank Tracker for monitoring rankings in search engines (plus GSC Insights for Google Search Console)
- Site Audit with crawl credits (100K-500K depending on plan) to audit and optimize websites
- Brand Radar for tracking brand visibility in LLMs/AI platforms, with custom prompt tracking
Pricing
Free tier (Ahrefs Free) for your own site; Starter $29/mo; core plans Lite $129/mo, Standard $249/mo, Advanced $449/mo (save up to 17% paying annually); Enterprise plan available. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Semrush, Moz, Se Ranking.