Email Marketing
AWeber is an email marketing platform for small businesses and creators that combines newsletters, email automation, landing pages, sign-up forms, ecommerce selling tools, and web push notifications. It is a long-running name in email marketing and is positioned as a simple all-in-one for users who want proven deliverability tooling without a steep learning curve.
The value proposition is simplicity with depth: a drag-and-drop email builder with templates, HTML and AMP emails, RSS-to-email, email automations with behavioral triggers, and email split testing. RSS-to-email turns blog posts into newsletters automatically, landing pages support video, Google Analytics, and Facebook pixel tracking, sign-up forms include split testing and a WordPress plugin, and web push notifications plus an AI Writing Assistant and AI Subject Line Assistant round out the creator toolkit.
Pricing is list-size based. Lite starts at $12.49/mo and Plus at $19.99/mo billed annually for 0-500 subscribers, scaling up with list size (for example, around $600/mo at 100,000 subscribers), with a 14-day free trial on both plans. A distinctive Done For You setup tier costs $20/mo plus a setup fee for managed onboarding. Compared with GetResponse's $15.58/mo annual Starter, AWeber's entry price is lower, and compared with MailerLite's $10/mo Growing plan and free tier, AWeber is the pricier but more hands-on option.
AWeber
AWeber is an email marketing platform for small businesses and creators that combines newsletters, email automation, landing pages, sign-up forms, ecommerce selling tools, and web push notifications. Best for: Small businesses and creators wanting simple all-in-one email marketing.
At a glance
| Category | Email Marketing |
| Starts at | $12.49/mo (Lite plan, billed annually, 0-500 subscribers) |
| Pricing | Lite from $12.49/mo and Plus from $19.99/mo billed annually for 0-500 subscribers (price scales with list size, e.g. $600/mo at 100,000 subscribers), with a 14-day free trial and a Done For You setup tier at $20/mo plus a setup fee. |
| Best for | Small businesses and creators wanting simple all-in-one email marketing |
Key features
- Drag-and-drop email builder with templates, HTML/AMP emails, and RSS-to-email
- Email automations with behavioral automation and email split testing
- Landing page builder with video pages, Google Analytics and Facebook pixel tracking
- Sign-up forms with split testing and a WordPress plugin
- Web push notifications plus AI Writing Assistant and AI Subject Line Assistant
How does AWeber compare to GetResponse and MailerLite?
GetResponse is AWeber's closest traditional competitor. AWeber's Lite plan starts at $12.49/mo billed annually for 0-500 subscribers, undercutting GetResponse's $15.58/mo annual Starter rate, and AWeber includes web push notifications at entry. GetResponse answers with a wider suite: AI landing pages, an AI website builder, webinars, and an AI course creator sit inside the same plans, so the choice is between AWeber's focused email tooling and GetResponse's all-in-one marketing bundle.
MailerLite undercuts both: its free plan covers up to 500 subscribers with 12,000 emails per month, and paid plans start at $10/mo. What AWeber offers instead is human help: the Done For You setup service and a platform tuned for non-technical small businesses, plus web push and AMP email that MailerLite does not market at the same level.
Feature-wise, AWeber's entry plans include behavioral automation, email split testing, landing pages with video and pixel tracking, signup form split testing, and web push notifications, which is a full small-business toolkit at $12.49/mo. GetResponse stacks AI landing pages, a website builder, webinars, and course creation on top of a higher entry price, and MailerLite adds a website builder plus a free tier that AWeber does not have. The honest trade-off: AWeber charges more than MailerLite at entry because there is no free plan, but it also sells managed setup for buyers who want help getting started.
Who should use AWeber?
If you are a small business owner or creator who wants email marketing that works without a technical setup project, AWeber is a fit because the drag-and-drop builder, forms, and landing pages are designed for non-technical users, and the Done For You tier puts setup in the vendor's hands for $20/mo plus a setup fee.
If you publish a blog, RSS-to-email automates the newsletter from new posts, and the WordPress plugin embeds sign-up forms directly in your site. If you sell from email, the ecommerce selling tools and web push notifications give creators extra channels beyond the inbox.
AWeber is NOT ideal for budget-first teams: there is no free plan, only a 14-day trial, and MailerLite or Brevo offer free tiers with lower paid entry prices. It is also not built for enterprise-style CRM needs, where ActiveCampaign goes much deeper, or for buyers who want webinars and courses bundled in, where GetResponse covers that ground.
Pricing
Lite from $12.49/mo and Plus from $19.99/mo billed annually for 0-500 subscribers (price scales with list size, e.g. $600/mo at 100,000 subscribers), with a 14-day free trial and a Done For You setup tier at $20/mo plus a setup fee. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Mailchimp, Getresponse.
FAQ
Is AWeber free?
No. AWeber has no free plan; it offers a 14-day free trial. The cheapest paid tier is Lite at $12.49/mo billed annually for 0-500 subscribers.
How much does AWeber cost?
Lite starts at $12.49/mo and Plus at $19.99/mo billed annually for 0-500 subscribers, and pricing scales with list size (around $600/mo at 100,000 subscribers). Verified on the AWeber pricing page in August 2026.
Does AWeber have a free trial?
Yes, a 14-day free trial is available on paid plans, and the Done For You managed setup tier is $20/mo plus a setup fee.
AWeber vs GetResponse: which is better?
AWeber is cheaper at entry ($12.49/mo annual vs GetResponse's $15.58/mo annual Starter) and simpler to run. GetResponse bundles more: AI landing pages, a website builder, webinars, and course creation. Choose AWeber for focused, hands-on email marketing; choose GetResponse if you want the wider marketing suite.