Email Marketing
GetResponse is an email marketing and marketing automation platform that combines email campaigns, autoresponders, AI landing pages, webinars, and content-monetization tools in one suite. It is positioned for marketers, ecommerce businesses, and creators who want a single subscription for email, automation, and the web properties around them, rather than stitching together separate tools.
The headline value is the all-in-one bundle. The Starter plan includes unlimited monthly email sends with AI-powered content generators, and the platform adds marketing automation workflows, welcome email series, autoresponders, AI landing pages, an AI website builder, signup forms, popups, web push notifications, and SMS marketing. Landing pages and the website builder use AI generation, and every form and popup feeds the same contact database as campaigns, so list growth and sending live in one place. For creators and educators, the content-monetization layer stands out: webinars, an AI course creator, and premium newsletters are part of the same platform.
On price, GetResponse is transparent: Starter is $19/mo billed monthly or $15.58/mo billed annually, Marketer is $59/mo ($48.38/mo annually), and Creator is $69/mo ($56.58/mo annually), with Enterprise custom-priced and free trials on all paid plans. That sits above entry-level tools like Brevo's $9/mo Starter but below automation-plus-CRM platforms that quote pricing privately, which makes GetResponse a middle-market pick for teams that want more than a newsletter tool without enterprise-style sales cycles.
GetResponse
GetResponse is an email marketing and marketing automation platform that combines email campaigns, autoresponders, AI landing pages, webinars, and content-monetization tools in one suite. Best for: Marketers, ecommerce businesses, and creators wanting an all-in-one email marketing and automation platform.
At a glance
| Category | Email Marketing |
| Starts at | $15.58/mo (Starter, billed annually; $19/mo monthly) |
| Pricing | Starter from $19/mo ($15.58/mo billed annually), Marketer $59/mo ($48.38/mo annually), Creator $56.58/mo billed annually, Enterprise custom pricing; free trial available on all paid plans. |
| Best for | Marketers, ecommerce businesses, and creators wanting an all-in-one email marketing and automation platform |
Key features
- Unlimited monthly email sends with AI-powered content generators (Starter plan)
- Marketing automation workflows, welcome email series, and autoresponders
- AI landing pages, AI website builder, signup forms, and popups
- Web push notifications and SMS marketing
- Content monetization tools: webinars, AI course creator, and premium newsletters
How does GetResponse compare to Mailchimp and ActiveCampaign?
Mailchimp is the most direct comparison on price: its free plan covers 250 contacts and paid tiers start at $13/mo (Essentials, 50% off intro for the first 12 months), undercutting GetResponse's $15.58/mo annual Starter rate. GetResponse answers with a wider bundle: unlimited email sends on Starter, AI landing pages, web push, SMS, and webinar hosting are inside one plan, where Mailchimp prices extras like SMS separately.
Against ActiveCampaign, GetResponse publishes fixed prices while ActiveCampaign does not publish exact prices on its pricing page. ActiveCampaign leads on automation and CRM depth, while GetResponse is the broader marketing suite with webinars and course creation, and its transparent tier list makes budgeting easier.
Feature-wise, GetResponse's unlimited monthly sends on Starter, with AI content generators, beat Mailchimp's 500-send-per-month free cap and give heavy senders headroom without overage math. GetResponse also includes webinars and an AI course creator, which neither Mailchimp nor ActiveCampaign bundles into standard plans. The gap cuts the other way on CRM: ActiveCampaign's built-in pipelines and contact profiles go deeper than GetResponse's automation-focused contact management.
Who should use GetResponse?
If you are a marketer or small business that wants email, landing pages, automation, and webinars without juggling four subscriptions, GetResponse is a fit because the paid plans include all of those surfaces. Ecommerce teams can run campaigns and funnels in one place, and creators can monetize knowledge with webinars and the AI course creator.
If you are an educator or coach, the webinar platform and AI course creator mean you can host live sessions and sell courses from the same subscription that sends your email. If you run an online store, the landing pages, funnels, and popups support campaign-driven sales without a separate website builder.
GetResponse is NOT ideal for two groups: teams that need a true free tier (GetResponse offers trials, not a free plan, while Mailchimp and Brevo do) and buyers who need deep CRM-style sales tooling, where ActiveCampaign's built-in CRM goes further.
Pricing
Starter from $19/mo ($15.58/mo billed annually), Marketer $59/mo ($48.38/mo annually), Creator $56.58/mo billed annually, Enterprise custom pricing; free trial available on all paid plans. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Mailchimp, Activecampaign, Brevo.
FAQ
Is GetResponse free?
No. GetResponse has no permanent free plan, but every paid plan comes with a free trial. Starter, Marketer, and Creator all start with a trial before billing.
How much does GetResponse cost?
Starter is $19/mo billed monthly or $15.58/mo billed annually; Marketer is $59/mo ($48.38/mo annually); Creator is $69/mo ($56.58/mo annually); Enterprise is custom-priced. Prices were verified on the GetResponse pricing page in August 2026.
Does GetResponse have a free trial?
Yes, all paid plans include a free trial. The Starter plan, with unlimited monthly sends, is $19/mo monthly after the trial, or $15.58/mo when billed annually.
GetResponse vs Mailchimp: which is better?
Mailchimp has the cheaper entry ($13/mo Essentials intro rate and a free plan for 250 contacts) and a larger integration catalog. GetResponse costs more at entry but bundles unlimited sends, webinars, and course tools into the plan, which suits all-in-one buyers.