Email Marketing
Kit (formerly ConvertKit) is an email marketing platform built for creators, including authors, bloggers, coaches, course creators, marketers, and musicians, combining newsletters, visual automations, landing pages and forms with monetization tools like paid newsletters, recurring subscriptions, and digital product sales. It is a creator-commerce platform as much as an email tool: the model is built around turning an email audience into recurring revenue.
The value proposition is audience monetization. Visual Automations and email sequences handle onboarding and engagement (one basic Visual Automation on the free plan, unlimited on Creator and above), unlimited landing pages and forms capture subscribers even without a website, and monetization covers paid newsletters with monthly, quarterly, or annual billing, recurring subscriptions, and digital product sales with automated fulfillment and low transaction fees. A/B testing of subject lines, subscriber polls and surveys, deliverability tooling, SMS marketing, an app store and integrations, RSS campaigns, and 24/7 email and chat support on paid plans round out the platform.
Pricing is subscriber-based and starts free: the free Newsletter plan covers 1,000 email subscribers with limited automations, and at the 1,000-subscriber tier Creator is $33/mo ($390 billed yearly, saving $78) and Pro is $66/mo ($790 billed yearly, saving $158), scaling with subscriber count. Paid plans include a 14-day free trial with no credit card required, free migrations, and two months free when billed yearly. That places Kit above MailerLite's $10/mo entry but below the cost of assembling equivalent creator-commerce tools separately.
Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is an email marketing platform built for creators — authors, bloggers, coaches, course creators, marketers, and musicians — combining newsletters, visual automations, landing pages and forms with monetization tools like paid newsletters, recurring subscriptions, and digital product sales. Best for: Creators (newsletter writers, bloggers, authors, coaches, course creators, musicians) who want to grow an email audience and monetize it with paid newsletters, subscriptions, and digital products..
At a glance
| Category | Email Marketing |
| Starts at | $0/mo (free Newsletter plan, for 1,000 email subscribers) |
| Pricing | Free Newsletter plan at $0/mo (limited automations, for 1,000 email subscribers). Paid plans at the 1,000-subscriber tier: Creator $33/mo ($390 billed yearly, save $78/year) and Pro $66/mo ($790 billed yearly, save $158/year); prices scale with subscriber count. Paid plans have a 14-day free trial with no credit card required, free migrations, and paying yearly gives 2 months free. |
| Best for | Creators (newsletter writers, bloggers, authors, coaches, course creators, musicians) who want to grow an email audience and monetize it with paid newsletters, subscriptions, and digital products. |
Key features
- Visual Automations and email sequences (1 basic Visual Automation on the free plan; unlimited Visual Automations and unlimited email sequences on Creator and above)
- Unlimited landing pages and forms for capturing email subscribers, even without a website
- Creator monetization: paid newsletters (monthly, quarterly, or annual billing), recurring subscriptions, and digital product sales with automated fulfillment and low transaction fees
- A/B testing of subject lines, subscriber polls/surveys, and deliverability tooling
- SMS marketing, apps & integrations (Kit App Store, Kit MCP), RSS campaigns, and 24/7 email & chat support on paid plans
How does Kit compare to MailerLite and beehiiv?
MailerLite is the value competitor: its free plan covers 500 subscribers (Kit's covers 1,000), and paid plans start at $10/mo (Growing Business) versus Kit's $33/mo Creator at the 1,000-subscriber tier. Kit's premium is justified by creator-commerce depth: paid newsletters with recurring billing, subscription management, and digital product fulfillment are first-class, where MailerLite offers monetization but with a cheaper, broader toolset that also includes a website builder.
beehiiv is the other creator-native option: Launch is free for up to 2,500 subscribers, and Scale is $43/mo, above Kit's $33/mo Creator. beehiiv differentiates with an ad network, boosts, and a recommendation network; Kit differentiates with paid-newsletter commerce, free migrations, and a 14-day no-credit-card trial. The choice hinges on whether you monetize subscribers directly (Kit) or via advertising and growth mechanics (beehiiv).
Feature-wise, Kit's free plan includes one basic Visual Automation and unlimited landing pages and forms, which is unusual for a free tier, and paid plans add unlimited Visual Automations, sequences, A/B testing of subject lines, polls, and SMS. MailerLite's free plan includes its automation builder but caps subscribers at 500, and beehiiv's free Launch includes automations, segmentation, and A/B testing for up to 2,500 subscribers. Kit's differentiator remains commerce: recurring paid newsletters and subscription management with automated fulfillment are deeper than either competitor.
Who should use Kit (formerly ConvertKit)?
If you are a creator, newsletter writer, blogger, author, coach, course creator, or musician who wants to grow an email audience and monetize it, Kit is a fit because paid newsletters, subscriptions, and digital product sales are native, and unlimited landing pages and forms capture subscribers without a website. The free plan for 1,000 subscribers plus free migrations lowers the switching cost from other platforms.
If you sell a course, membership, or paid newsletter, the recurring billing and automated fulfillment handle the commerce mechanics, and the 24/7 email and chat support on paid plans matters when launches are live.
Kit is NOT ideal for ecommerce brands needing order-data-driven flows, where Klaviyo and Omnisend are purpose-built, or for general SMB marketing with CRM-style needs, where ActiveCampaign or Mailchimp fit better. Its paid entry at $33/mo for 1,000 subscribers is also high for teams that just need basic email marketing, where MailerLite costs $10/mo.
Pricing
Free Newsletter plan at $0/mo (limited automations, for 1,000 email subscribers). Paid plans at the 1,000-subscriber tier: Creator $33/mo ($390 billed yearly, save $78/year) and Pro $66/mo ($790 billed yearly, save $158/year); prices scale with subscriber count. Paid plans have a 14-day free trial with no credit card required, free migrations, and paying yearly gives 2 months free. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Mailerlite, Beehiiv, Mailchimp.
FAQ
Is Kit free?
Yes. The free Newsletter plan covers 1,000 email subscribers with limited automations, plus unlimited landing pages and forms.
How much does Kit cost?
At the 1,000-subscriber tier, Creator is $33/mo ($390 billed yearly, saving $78/yr) and Pro is $66/mo ($790 billed yearly, saving $158/yr); prices scale with subscriber count. Figures come from Kit's official pricing page (June 2026 verification).
Does Kit have a free trial?
Yes. Paid plans include a 14-day free trial with no credit card required, plus free migrations, and yearly billing gives two months free.
Kit vs MailerLite: which is better?
Kit's free plan covers more subscribers (1,000 vs 500) and its monetization tools, paid newsletters and digital product sales, are deeper. MailerLite is far cheaper at entry ($10/mo vs $33/mo at 1,000 subscribers) and adds a website builder. Choose Kit to monetize a creator audience; choose MailerLite for budget email marketing.