Email Marketing
Klaviyo
Klaviyo is a B2C CRM and marketing automation platform that unifies email, SMS, and other messaging channels with real-time customer data to power personalized campaigns for ecommerce brands. Best for: Ecommerce brands running data-driven email + SMS marketing.
At a glance
| Category | Email Marketing |
| Starts at | $0 (free plan: up to 250 profiles, 500 emails/mo, 150 mobile message credits) |
| Pricing | Free plan includes up to 250 profiles, 500 email sends/month, and 150 mobile message credits; paid plans scale by contact count and channel usage (email/SMS) via an interactive pricing calculator rather than fixed published tiers, with enterprise pricing also available. |
| Best for | Ecommerce brands running data-driven email + SMS marketing |
Key features
- Omnichannel campaigns across email, SMS, RCS, mobile push, and WhatsApp unified into a single customer profile
- Marketing automation flows and segmentation powered by the Klaviyo Data Platform with real-time sync of customer, product, and order data
- AI agents (K:AI): Marketing Agent builds on-brand campaigns, flows, and forms; Customer Agent autonomously resolves support questions
- 350+ app integrations including ecommerce platforms like Shopify, WooCommerce, and Wix
- Built-in reporting and marketing analytics plus Customer Hub for service
Pricing
Free plan includes up to 250 profiles, 500 email sends/month, and 150 mobile message credits; paid plans scale by contact count and channel usage (email/SMS) via an interactive pricing calculator rather than fixed published tiers, with enterprise pricing also available. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Mailchimp, Activecampaign, Brevo.