Email Marketing
Mailchimp
Mailchimp is an email and SMS marketing platform that combines campaign creation, marketing automations, audience segmentation, signup forms, and reporting analytics in one tool. Best for: Small businesses and e-commerce teams running email and SMS marketing.
At a glance
| Category | Email Marketing |
| Starts at | $13/mo (Essentials, first 12 months at 50% off intro offer) |
| Pricing | Free plan at $0/mo (limit of 250 contacts, max 500 email sends/mo); paid plans at 50% off for the first 12 months: Essentials $13/mo, Standard $20/mo, Premium $350/mo, plus a 14-day free trial of Standard. |
| Best for | Small businesses and e-commerce teams running email and SMS marketing |
Key features
- Email and SMS marketing campaigns
- Marketing automations
- Audience segmentation tools built on customer data
- Popup and embedded signup forms for lead capture
- 300+ integrations including Shopify, WooCommerce, Canva, Zapier, and Salesforce
Pricing
Free plan at $0/mo (limit of 250 contacts, max 500 email sends/mo); paid plans at 50% off for the first 12 months: Essentials $13/mo, Standard $20/mo, Premium $350/mo, plus a 14-day free trial of Standard. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Brevo, Mailerlite.