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SEO Tools

Moz Pro

Moz Pro is an all-in-one SEO software suite offering keyword research, rank tracking, site audits, backlink analysis with Domain Authority metrics, and AI search visibility tracking. Best for: Small businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics.

Moz Pro official website, captured June 2026
Official Moz Pro site as of 2026-06-12.

At a glance

CategorySEO Tools
Starts at$49/mo (entry-level single-site plan)
PricingStandard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available.
Best forSmall businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics

Key features

  • Keyword Explorer with rank tracking (300 to 3,000 tracked keywords depending on plan)
  • Site Crawl audits that find and diagnose technical SEO issues (400K pages crawled/mo on Standard)
  • Link Explorer for backlink analysis with Domain Authority and ranking-keyword data
  • AI Visibility Dashboards tracking prompts across GPT, Gemini, and Google AI Mode, plus AI Content Briefs
  • Competitive Research tools and the MozBar browser extension

Pricing

Standard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available. Confirm current terms on the vendor site before buying.

Visit Moz Pro

Alternatives

Worth comparing: Semrush, Ahrefs, Se Ranking.

Sources