SEO Tools
Moz Pro is an all-in-one SEO software suite that has been around since the early days of the SEO software category, and its Domain Authority metric remains one of the most widely referenced link metrics in the industry. The platform covers keyword research with rank tracking (300 to 3,000 tracked keywords depending on plan), site crawls that diagnose technical SEO issues (400K pages crawled per month on Standard), Link Explorer for backlink analysis, competitive research, the MozBar browser extension, and AI Visibility Dashboards that track prompts across GPT, Gemini, and Google AI Mode, plus AI Content Briefs.
Pricing starts below most full-suite rivals: Moz lists an entry-level plan at $49/mo for individuals managing a single site, then Standard at $99/mo ($79/mo billed yearly), Medium at $179/mo ($143/mo yearly), and Large at $299/mo ($239/mo yearly), with a free trial available. Against Ahrefs (Starter $29/mo, Lite $129/mo) and Semrush (SEO plan $117.33/mo billed annually), Moz's Standard tier is cheaper than both comparable mid-tier products, and the $49 single-site plan is a low-cost way into a full suite with DA data that neither Ahrefs nor Semrush offers as a signature metric.
Moz Pro
Moz Pro is an all-in-one SEO software suite offering keyword research, rank tracking, site audits, backlink analysis with Domain Authority metrics, and AI search visibility tracking. Best for: Small businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics.
At a glance
| Category | SEO Tools |
| Starts at | $49/mo (entry-level single-site plan) |
| Pricing | Standard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available. |
| Best for | Small businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics |
Key features
- Keyword Explorer with rank tracking (300 to 3,000 tracked keywords depending on plan)
- Site Crawl audits that find and diagnose technical SEO issues (400K pages crawled/mo on Standard)
- Link Explorer for backlink analysis with Domain Authority and ranking-keyword data
- AI Visibility Dashboards tracking prompts across GPT, Gemini, and Google AI Mode, plus AI Content Briefs
- Competitive Research tools and the MozBar browser extension
How does Moz Pro compare to Semrush and Ahrefs?
Moz is the value pick at the mid tier: Standard costs $99/mo ($79/mo billed yearly) versus Ahrefs Lite at $129/mo and Semrush's SEO plan at $117.33/mo billed annually ($139 monthly). Moz also has the cheapest full-suite entry of the three at $49/mo for a single-site plan, while Ahrefs Starter is $29/mo but with a more limited feature set. Moz's distinctive asset is Domain Authority in Link Explorer, a metric baked into many third-party SEO tools and reports, which neither Semrush nor Ahrefs uses.
Where Moz trails is depth at the top: its Large plan tops out at $299/mo ($239/mo yearly), while Semrush's Advanced plan ($455.67/mo billed annually) and Ahrefs Advanced ($449/mo) scale further for agencies running many client sites. Moz does offer a free trial, which Ahrefs does not.
Who should use Moz Pro?
Moz Pro is a fit for small businesses and agencies that want an established all-in-one SEO toolkit with Domain Authority metrics. If you are a single-site owner or a small team that needs keyword research, rank tracking, crawl audits, and backlink analysis without the cost of Ahrefs Lite ($129/mo) or Semrush's SEO plan ($117.33/mo annual), the $49/mo entry plan or $79/mo yearly Standard tier are priced to match. Teams publishing for AI visibility will find the AI Visibility Dashboards across GPT, Gemini, and Google AI Mode useful.
Moz Pro is NOT ideal for large agencies that need unlimited-scale client management, white-label automation, or the deepest crawl/backlink ceilings; Semrush Advanced and Ahrefs Advanced both scale past Moz's $299/mo Large cap. If DA is not part of your reporting stack, the cheaper Ahrefs Starter ($29/mo) may cover your needs.
Pricing
Standard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Semrush, Ahrefs, Se Ranking.
FAQ
Is Moz Pro free?
No permanent free plan is offered, but Moz lists free SEO tools (Keyword Explorer, Link Explorer, MozBar) and a free trial for Moz Pro. Paid plans start at $49/mo for a single-site plan.
How much does Moz Pro cost?
Standard is $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), and Large $299/mo ($239/mo yearly). An entry-level single-site plan is available at $49/mo.
Does Moz Pro have a free trial?
Yes, Moz Pro offers a free trial via moz.com, and the pricing page promotes 'Start My Free Trial' alongside the paid plans.
Moz vs Ahrefs: which is better?
Moz Standard is $99/mo ($79/mo yearly) versus Ahrefs Lite at $129/mo. Moz is cheaper at that tier and is the source of Domain Authority metrics; Ahrefs is cheaper to enter ($29/mo Starter, plus a free tier for your own site) and offers its own crawler-based Site Audit. Try Moz's free trial, since Ahrefs has none.