SEO Tools
Moz Pro
Moz Pro is an all-in-one SEO software suite offering keyword research, rank tracking, site audits, backlink analysis with Domain Authority metrics, and AI search visibility tracking. Best for: Small businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics.

At a glance
| Category | SEO Tools |
| Starts at | $49/mo (entry-level single-site plan) |
| Pricing | Standard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available. |
| Best for | Small businesses and agencies wanting an established all-in-one SEO toolkit with Domain Authority metrics |
Key features
- Keyword Explorer with rank tracking (300 to 3,000 tracked keywords depending on plan)
- Site Crawl audits that find and diagnose technical SEO issues (400K pages crawled/mo on Standard)
- Link Explorer for backlink analysis with Domain Authority and ranking-keyword data
- AI Visibility Dashboards tracking prompts across GPT, Gemini, and Google AI Mode, plus AI Content Briefs
- Competitive Research tools and the MozBar browser extension
Pricing
Standard $99/mo ($79/mo billed yearly), Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly); a $49/mo entry-level plan exists for single-site users; free trial available. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Semrush, Ahrefs, Se Ranking.