Email Marketing
Omnisend is an email and SMS marketing platform for ecommerce businesses that combines campaigns, automation, signup forms and popups, web push notifications, and AI-assisted copywriting and segmentation in one tool. It is purpose-built for online stores, with automation that maps to commerce moments like abandoned carts and welcome flows.
The value proposition is ecommerce-focused omnichannel marketing at transparent prices. Email and SMS campaigns, web push notifications for retargeting, marketing automation with audience segmentation, and Omnisend AI, which writes copy, picks send times, segments audiences, and builds forms, all sit in one platform. The free plan includes 500 monthly emails and 250 contacts, Standard starts at $11.20/mo billed monthly (a -30% promo for the first 3 months, 6,000 emails/mo, 500 contacts), and Pro with Advanced AI starts at $41.30/mo billed monthly (also a -30% promo) for high-volume senders adding SMS. SMS is priced per country and volume, and custom high-volume plans with unlimited monthly emails are available on request.
Positioning versus rivals is price transparency. Omnisend publishes its tiers, its pricing page claims savings of up to 35% versus Klaviyo, and SMS pricing starts at $0.007 per message. Klaviyo quotes through a usage calculator, and Mailchimp's Essentials intro rate is $13/mo, so Omnisend positions itself as the ecommerce email and SMS platform with numbers you can compare before signing up.
Omnisend
Omnisend is an email and SMS marketing platform for ecommerce businesses that combines campaigns, automation, signup forms and popups, web push notifications, and AI-assisted copywriting and segmentation in one tool. Best for: Ecommerce businesses that want email, SMS, and web push marketing with automation and AI assistance in a single platform.
At a glance
| Category | Email Marketing |
| Starts at | $11.20/mo (Standard plan, billed monthly, promotional -30% rate for the first 3 months) |
| Pricing | Free plan at $0/mo includes 500 monthly emails and 250 contacts; Standard starts at $11.20/mo billed monthly (-30% promo for the first 3 months, 6,000 emails/mo, 500 contacts); Pro with Advanced AI starts at $41.30/mo billed monthly (-30% promo), aimed at high-volume senders adding SMS; SMS is priced per country and volume, and custom high-volume plans with unlimited monthly emails are available on request. |
| Best for | Ecommerce businesses that want email, SMS, and web push marketing with automation and AI assistance in a single platform |
Key features
- Email and SMS marketing campaigns with global SMS sending
- Web push notifications for instant customer retargeting
- Marketing automation with audience segmentation
- Omnisend AI that writes copy, picks send times, segments audiences, and builds forms
- High-converting signup forms, popups, and email template gallery
How does Omnisend compare to Klaviyo and Mailchimp?
Klaviyo is the benchmark Omnisend prices against. Klaviyo's free plan covers 250 profiles and 500 email sends per month, with paid pricing calculated by contact count and channel usage, while Omnisend publishes fixed tiers: Standard $11.20/mo and Pro with Advanced AI $41.30/mo (promo rates), with SMS from $0.007 per message, and its own pricing page claims savings of up to 35% versus Klaviyo. Klaviyo counters with deeper real-time commerce data and AI agents.
Mailchimp is the generalist alternative: a free plan for 250 contacts, Essentials at $13/mo (50% off intro for 12 months), Standard $20/mo, and Premium $350/mo. Omnisend's Standard at $11.20/mo undercuts Essentials, and Omnisend is ecommerce-native, with automation built around carts and orders, where Mailchimp is a broader marketing platform for all business types.
Feature-wise, Omnisend covers email, SMS, and web push with automation and segmentation, and its AI writes copy, picks send times, segments audiences, and builds forms, which lowers the setup cost for small stores. Klaviyo covers more channels (RCS, mobile push, WhatsApp) and adds AI agents plus a Customer Hub for service, while Mailchimp brings the widest integration catalog at 300+. For a store that wants ecommerce automation templates and transparent pricing, Omnisend is the most direct buy; the trade-off is less data-platform depth than Klaviyo.
Who should use Omnisend?
If you are an ecommerce business that wants email, SMS, and web push with automation and AI assistance in a single platform, Omnisend is a fit because its automation and segmentation are built around commerce data, and the published pricing makes budgeting straightforward. Stores that send SMS across countries benefit from per-country, per-volume SMS pricing rather than a bundled blind charge.
If you are just starting out, the free plan (500 monthly emails, 250 contacts) covers the early phase, and the AI-assisted forms and copy reduce the need for a dedicated marketer while the store is small.
Omnisend is NOT ideal for non-ecommerce businesses: general email marketing, newsletters, or B2B nurture are better served by tools like Mailchimp or ActiveCampaign. It is also not built for transactional-heavy or developer-led sending, where Brevo's SMTP and API are the standard.
Pricing
Free plan at $0/mo includes 500 monthly emails and 250 contacts; Standard starts at $11.20/mo billed monthly (-30% promo for the first 3 months, 6,000 emails/mo, 500 contacts); Pro with Advanced AI starts at $41.30/mo billed monthly (-30% promo), aimed at high-volume senders adding SMS; SMS is priced per country and volume, and custom high-volume plans with unlimited monthly emails are available on request. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Klaviyo, Mailerlite, Brevo.
FAQ
Is Omnisend free?
Yes. The free plan includes 500 monthly emails and 250 contacts, with no credit card required to start.
How much does Omnisend cost?
Standard starts at $11.20/mo billed monthly (6,000 emails/mo, 500 contacts, -30% promo for the first 3 months) and Pro with Advanced AI at $41.30/mo (promo rate). SMS is priced per country and volume from $0.007 per message. Verified on the Omnisend pricing page in August 2026.
Does Omnisend have a free trial?
Omnisend's entry path is its free plan (500 emails per month, 250 contacts) rather than a time-limited trial; paid plans bill monthly or yearly with promos on the first months.
Omnisend vs Klaviyo: which is better?
Omnisend publishes fixed tiers from $11.20/mo and advertises savings of up to 35% versus Klaviyo; Klaviyo uses a usage-based calculator with deeper real-time data and AI agents. Choose Omnisend for transparent pricing and ecommerce automation; choose Klaviyo for the most data-driven flows.