SEO Tools
Semrush is an online visibility platform that unifies SEO, AI search visibility, competitor and traffic research, content, and social media tools in a single suite. Its reach spans keyword research at scale, backlink analysis, rank and traffic tracking, technical site audits, AI Visibility tracking that monitors how LLMs cite your brand, content tools that surface top-ranking topic ideas, and social media planning with brand mention monitoring. As of 2026 Semrush restructured its plans into SEO, Starter, Pro+, and Advanced tiers, verified live on the Semrush pricing page in August 2026.
Pricing now starts with the SEO plan at $117.33/mo billed annually ($139 monthly), which covers basic keyword research, competitor analysis, and position tracking for 5 websites and 500 keywords. AI visibility features are bundled into paid plans starting at Starter, $165.17/mo billed annually ($199 monthly). Pro+ is $248.17/mo annual ($299 monthly) and Advanced is $455.67/mo annual ($549 monthly), with annual billing saving up to 17% and a 7-day free trial plus a limited free account available. That makes Semrush pricier than budget options like Moz Standard ($99/mo) or SE Ranking Core ($103.20/mo annual) but the most complete single-suite alternative to Ahrefs.
Semrush
Semrush is an online visibility platform that unifies SEO, AI search visibility, competitor and traffic research, content, and social media tools in a single suite. Best for: All-in-one SEO and AI-search visibility for marketing teams and agencies.
At a glance
| Category | SEO Tools |
| Pricing | Tiered Pro, Guru, and Business plans with a free trial and a limited free account; headline plan prices load dynamically and were not visible in the fetched static pricing page (only add-on prices such as +$19/mo and +$149/mo were shown). |
| Best for | All-in-one SEO and AI-search visibility for marketing teams and agencies |
Key features
- Keyword research at scale with AI, backlink analysis, rank and traffic tracking, and technical site audits
- AI Visibility tracking: prompt-level monitoring of how LLMs cite your brand, plus AI market share analysis
- Traffic analysis on any website with competitor benchmarking and audience insights
- Content tools that surface top-ranking topic ideas and help craft SEO and AI-ready content
- Social media planning and post scheduling with brand mention monitoring and influencer discovery
How does Semrush compare to Ahrefs and Moz?
Semrush and Ahrefs price their mid tiers almost identically: Semrush Pro+ is $248.17/mo billed annually ($299 monthly) versus Ahrefs Standard at $249/mo. The entry points differ: Semrush SEO is $117.33/mo billed annually ($139 monthly), while Ahrefs Starter is $29/mo with Ahrefs Free available for your own site. Semrush's differentiator is breadth, bundling AI visibility tracking from its Starter plan ($165.17/mo annual), content tools, and social media management, none of which Ahrefs includes at comparable tiers; Ahrefs counters with its own crawler index and a cheaper entry price.
Against Moz, Semrush is more expensive: Moz Standard is $99/mo ($79/mo billed yearly) versus Semrush SEO at $117.33/mo annual, and Moz offers a $49/mo single-site plan. Semrush wins on depth, adding AI visibility, content, and social tools that Moz's core plans do not bundle, and Semrush's 7-day free trial makes evaluation easy versus Ahrefs' no-trial policy.
Who should use Semrush?
Semrush is a fit for marketing teams and agencies that want SEO, AI search visibility, content, and social tools in one subscription. If you are a team that tracks rankings, audits sites, researches competitors, publishes content, and manages social posts, the single-suite model at $117.33/mo (SEO) or $165.17/mo (Starter, which adds AI visibility) replaces several point tools. Freelancers and solopreneurs can use the free account and the 7-day trial to validate before paying.
Semrush is NOT ideal for budget-only keyword research: LowFruits ($20.75/mo yearly), Mangools ($61/mo), or Moz Standard ($99/mo) are cheaper if you do not need the full breadth. If you only need backlink and competitor research with the lowest entry price, Ahrefs Starter at $29/mo is cheaper, though with fewer features.
Pricing
Tiered Pro, Guru, and Business plans with a free trial and a limited free account; headline plan prices load dynamically and were not visible in the fetched static pricing page (only add-on prices such as +$19/mo and +$149/mo were shown). Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Ahrefs, Moz, Se Ranking.
FAQ
Is Semrush free?
There is a limited free account and a 7-day free trial. Paid plans start with the SEO plan at $117.33/mo billed annually ($139 monthly).
How much does Semrush cost?
SEO is $117.33/mo billed annually ($139 monthly); Starter is $165.17/mo annual ($199); Pro+ is $248.17/mo annual ($299); Advanced is $455.67/mo annual ($549). Annual billing saves up to 17%.
Does Semrush have a free trial?
Yes, Semrush offers a 7-day free trial ('Try Semrush free for seven days'), cancelable anytime, plus a limited free account.
Semrush vs Ahrefs: which is better?
Semrush SEO is $117.33/mo billed annually versus Ahrefs Starter at $29/mo. Ahrefs is cheaper to enter and strong on crawler-based backlink and audit data; Semrush bundles AI visibility tracking (from Starter, $165.17/mo annual), content, and social tools, and offers a 7-day free trial that Ahrefs does not.