SEO Tools
Serpstat is an all-in-one SEO platform that combines keyword research, competitor analysis, rank tracking, site auditing, and backlink analysis for both SEO and PPC campaigns. Its keyword research covers search volume, keyword difficulty, and cost-per-click data across countries; competitor analysis digs into rivals' SEO traffic, visibility, backlinks, keywords, and PPC ads; the rank tracker monitors mobile and desktop positions; the site audit finds on-site issues; and keyword clustering, a website traffic checker, and API access round out the platform.
Serpstat pricing is deliberately affordable: Individual is $50/mo (5 projects, 100 searches/day), Team is $100/mo (unlimited projects, 500 searches/day), and Agency is $410/mo (5,000 searches/day, white label reports), with annual billing saving up to 27% (for example $228/year on Individual) and a 7-day free trial covering all paid features. That makes it the cheapest full-suite option in this cluster: below SE Ranking Core ($103.20/mo annual), Semrush SEO ($117.33/mo annual), and Ahrefs Lite ($129/mo), while still bundling SEO and PPC competitor research that point tools like LowFruits and Mangools do not attempt.
Serpstat
Serpstat is an all-in-one SEO platform that combines keyword research, competitor analysis, rank tracking, site auditing, and backlink analysis for SEO and PPC campaigns. Best for: Freelancers, growing teams, and agencies that want an affordable all-in-one platform for SEO and PPC competitor research without enterprise pricing.
At a glance
| Category | SEO Tools |
| Starts at | $50/mo (Individual plan, monthly billing; save up to 27% with annual discount) |
| Pricing | Three paid tiers billed monthly: Individual at $50/mo (5 projects, 100 searches/day), Team at $100/mo (unlimited projects, 500 searches/day), and Agency at $410/mo (5,000 searches/day, white label reports); annual billing saves up to 27% (e.g., $228/year on Individual), and a 7-day free trial covers all paid features. |
| Best for | Freelancers, growing teams, and agencies that want an affordable all-in-one platform for SEO and PPC competitor research without enterprise pricing |
Key features
- Keyword research with search volume, keyword difficulty, and cost-per-click data across countries
- Competitor analysis of rivals' SEO traffic, visibility, backlinks, keywords, and PPC ads
- Rank tracker monitoring website rankings on mobile and desktop
- Site audit that finds and fixes on-site issues, plus keyword clustering by thematic similarity
- Backlink analysis, website traffic checker, and API & data solutions
How does Serpstat compare to Semrush and SE Ranking?
Serpstat undercuts both competitors on price at every tier: Individual is $50/mo versus Semrush SEO at $117.33/mo billed annually ($139 monthly) and SE Ranking Core at $103.20/mo annual ($129 monthly). Team at $100/mo with unlimited projects lines up against SE Ranking Core (10 projects on Core, 30 on Growth) at a similar price, while Agency at $410/mo is cheaper than Semrush Advanced at $455.67/mo annual. For teams whose budget does not stretch to the flagship suites, Serpstat delivers keyword research, competitor and PPC analysis, rank tracking, and audits for roughly half the price.
The trade-offs: Semrush bundles AI visibility tracking (from Starter, $165.17/mo annual), content tools, and social media management, and SE Ranking adds AI search visibility tracking plus white-label agency reporting, neither of which appears in Serpstat's verified feature set. Serpstat's 7-day free trial matches Semrush's and is shorter than SE Ranking's 14-day trial.
Who should use Serpstat?
Serpstat is a fit for freelancers, growing teams, and agencies that want an affordable all-in-one platform for SEO and PPC competitor research without enterprise pricing. If you research competitors' keywords and ads, track rankings on mobile and desktop, audit sites, and cluster keywords, the $50/mo Individual plan or $100/mo Team plan with unlimited projects delivers the core workflows at roughly half the cost of Semrush's SEO plan.
Serpstat is NOT ideal if you need AI search visibility tracking, content or social media tools, or white-label agency reporting, which are not part of its verified feature set; SE Ranking (Core $103.20/mo annual) and Semrush (SEO $117.33/mo annual) cover those. If your need is only keyword mining, LowFruits ($20.75/mo yearly) is cheaper still.
Pricing
Three paid tiers billed monthly: Individual at $50/mo (5 projects, 100 searches/day), Team at $100/mo (unlimited projects, 500 searches/day), and Agency at $410/mo (5,000 searches/day, white label reports); annual billing saves up to 27% (e.g., $228/year on Individual), and a 7-day free trial covers all paid features. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Semrush, Se Ranking, Mangools.
FAQ
Is Serpstat free?
No free plan is listed, but a 7-day free trial covers all paid features.
How much does Serpstat cost?
Individual is $50/mo (5 projects, 100 searches/day), Team is $100/mo (unlimited projects, 500 searches/day), and Agency is $410/mo (5,000 searches/day, white label reports). Annual billing saves up to 27%.
Does Serpstat have a free trial?
Yes, a 7-day free trial covering all paid features is available from the pricing page.
Serpstat vs Semrush: which is better?
Serpstat Individual is $50/mo versus Semrush SEO at $117.33/mo billed annually. Serpstat is the budget all-in-one for SEO and PPC competitor research, keyword research, rank tracking, and audits; Semrush adds AI visibility tracking (from Starter, $165.17/mo annual), content, and social tools.