SEO Tools
SpyFu
SpyFu is a competitor keyword research tool for Google Ads PPC and SEO that reveals every keyword competitors rank on or bid for, along with their ad history, content, and backlinks, and turns that intel into AI-powered actions. Best for: Marketers, SMBs and agencies doing competitor-driven SEO and Google Ads (PPC) research who want deep keyword and ad-history intel at a budget price.
At a glance
| Category | SEO Tools |
| Starts at | $29/month (Basic plan, billed annually; $39/month billed monthly) |
| Pricing | Basic plan is $39/month billed monthly or $29/month billed annually (3 months free, 25% savings, 10k row search results/exports); Pro + AI plan is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports; all plans include a 30-day money-back guarantee with no contracts. |
| Best for | Marketers, SMBs and agencies doing competitor-driven SEO and Google Ads (PPC) research who want deep keyword and ad-history intel at a budget price |
Key features
- SEO competitor research: search any competitor to see every keyword they rank on plus the exact content and backlinks that let them outrank you
- PPC competitor research with Ad History showing how competitors iterate their Google Ads, plus pre-built Google Ads campaigns
- Daily performance and rank tracking of traffic, clicks, impressions, keyword rankings and ad performance, updated every 15 minutes
- SpyFu GPT AI tools that turn metrics and competitor research into suggested actions and expansion keywords
- Data exports, API access, GSC integration and white-labeled reporting (on higher plans)
Pricing
Basic plan is $39/month billed monthly or $29/month billed annually (3 months free, 25% savings, 10k row search results/exports); Pro + AI plan is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports; all plans include a 30-day money-back guarantee with no contracts. Confirm current terms on the vendor site before buying.