SEO Tools
SpyFu is a competitor keyword research tool for Google Ads PPC and SEO. It reveals every keyword competitors rank on or bid for, along with their ad history, content, and backlinks, and converts that intel into AI-powered actions. The platform is built around SEO competitor research (every keyword a competitor ranks on plus the content and backlinks behind it), PPC research with an Ad History view of how competitors iterate their Google Ads, pre-built Google Ads campaigns, daily performance and rank tracking with updates every 15 minutes, SpyFu GPT AI tools that suggest actions and expansion keywords, and data exports, API access, GSC integration, and white-labeled reporting on higher plans.
SpyFu pricing is competitive for its specialty: Basic is $39/month billed monthly or $29/month billed annually (with 3 months free and 25% savings, 10k row search results and exports), and Pro + AI is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports. All plans include a 30-day money-back guarantee with no contracts. That puts it at the budget end of competitor research: cheaper than Semrush SEO ($117.33/mo billed annually) and Ahrefs Starter ($29/mo) is its closest price match, but SpyFu's edge is PPC ad history, which neither flagship suite exposes in the same depth.
SpyFu
SpyFu is a competitor keyword research tool for Google Ads PPC and SEO that reveals every keyword competitors rank on or bid for, along with their ad history, content, and backlinks, and turns that intel into AI-powered actions. Best for: Marketers, SMBs and agencies doing competitor-driven SEO and Google Ads (PPC) research who want deep keyword and ad-history intel at a budget price.
At a glance
| Category | SEO Tools |
| Starts at | $29/month (Basic plan, billed annually; $39/month billed monthly) |
| Pricing | Basic plan is $39/month billed monthly or $29/month billed annually (3 months free, 25% savings, 10k row search results/exports); Pro + AI plan is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports; all plans include a 30-day money-back guarantee with no contracts. |
| Best for | Marketers, SMBs and agencies doing competitor-driven SEO and Google Ads (PPC) research who want deep keyword and ad-history intel at a budget price |
Key features
- SEO competitor research: search any competitor to see every keyword they rank on plus the exact content and backlinks that let them outrank you
- PPC competitor research with Ad History showing how competitors iterate their Google Ads, plus pre-built Google Ads campaigns
- Daily performance and rank tracking of traffic, clicks, impressions, keyword rankings and ad performance, updated every 15 minutes
- SpyFu GPT AI tools that turn metrics and competitor research into suggested actions and expansion keywords
- Data exports, API access, GSC integration and white-labeled reporting (on higher plans)
How does SpyFu compare to Semrush and Ahrefs?
SpyFu Basic is $29/month billed annually, which matches Ahrefs Starter at $29/mo and is far below Semrush SEO at $117.33/mo billed annually ($139 monthly). Where SpyFu differentiates is PPC: its Ad History shows how competitors iterate their Google Ads over time, plus pre-built Google Ads campaigns, a capability that neither Semrush nor Ahrefs highlights in its verified feature set. For SEO-side research, SpyFu covers competitor keywords, backlinks, and content, but without Ahrefs' own-crawler Site Audit depth or Semrush's rank tracking, site audits, and AI visibility suite.
The upgrade path differs too: SpyFu Pro + AI is $89/month billed annually (unlimited search results and exports), versus Semrush Starter at $165.17/mo annual and Ahrefs Lite at $129/mo, so teams whose main job is competitor and PPC research get a meaningfully cheaper stack from SpyFu, at the cost of the broader platform features.
Who should use SpyFu?
SpyFu is a fit for marketers, SMBs, and agencies doing competitor-driven SEO and Google Ads (PPC) research. If you run paid search and want to see exactly which keywords your rivals bid on, how their ad copy has changed over time, and which landing content wins, the $29/month annual Basic plan or $89/month annual Pro + AI plan delivers that at a budget price, with a 30-day money-back guarantee and no contracts. The SpyFu GPT tools that convert metrics into suggested actions also suit small teams without dedicated SEO analysts.
SpyFu is NOT ideal if your primary need is technical site auditing or AI search visibility tracking, which are not in its verified feature set; pair it with Sitebulb ($18/mo) for crawling or step up to Semrush (SEO $117.33/mo annual) for a full suite.
Pricing
Basic plan is $39/month billed monthly or $29/month billed annually (3 months free, 25% savings, 10k row search results/exports); Pro + AI plan is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports; all plans include a 30-day money-back guarantee with no contracts. Confirm current terms on the vendor site before buying.
Alternatives
FAQ
Is SpyFu free?
No free plan is listed. All plans include a 30-day money-back guarantee with no contracts; paid plans start at $29/month billed annually (Basic).
How much does SpyFu cost?
Basic is $39/month billed monthly or $29/month billed annually (10k row search results/exports). Pro + AI is $59 for the first month then $119/month, or $89/month billed annually with unlimited search results and exports.
Does SpyFu have a free trial?
No free trial is listed; instead SpyFu offers a 30-day money-back guarantee with no contracts as the risk-free window.
SpyFu vs Semrush: which is better?
SpyFu Basic is $29/month billed annually versus Semrush SEO at $117.33/mo billed annually. SpyFu is cheaper and specializes in competitor PPC ad history and keyword intel; Semrush is a broader platform with rank tracking, site audits, AI visibility tracking, and content and social tools.