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How much does click fraud protection software cost in 2026?

Published 2026-09-14 · Researched and price-checked on official sources

Click fraud protection software starts at $74 to $79 a month in September 2026: FraudBlocker charges $79 for 5,000 ad clicks, ClickGuard $74 for unlimited clicks against up to $5,000 of ad spend, and ClickCease $69 for 5,000 units of site traffic, then $99 once its three-month discount ends.

Key facts

What matters

Three meters, three products: FraudBlocker counts ad clicks (5,000 on the $79 Standard plan), ClickCease counts all site traffic including organic and internal page views, ClickGuard counts the ad spend you protect (up to $5,000 for $74 a month).
ClickCease's $69 Starter price is promotional: 30% off the first three billing cycles, with $99 a month due from month four, and the same pattern applies to Pro ($104 then $149) and Advanced ($244 then $349).
Overage can switch protection off instead of adding a charge: FraudBlocker's FAQ says extra clicks are not billed, and protection ends until you upgrade or the next billing period starts.
Google already credits advertisers for invalid traffic its own filters detect, and its Sophisticated Invalid Traffic detection is accredited by the Media Rating Council, so these tools sell against what gets past those filters.
Lunio and Anura publish no list prices. Lunio quotes per account; Anura tailors pricing to usage and positions it for advertisers managing $50K a month or more.

What click fraud protection software actually does

Click fraud protection software is a monitoring layer that scores ad traffic and blocks or hides clicks it judges non-human, before that click turns into a billed conversion. FraudBlocker's pricing page states its job as blocking bots and competitor clicks on Google, Facebook and Instagram. ClickGuard covers Microsoft Ads too and meters its plans by protected ad spend. ClickCease adds occupancy of a different kind: it also guards WordPress sites and HubSpot forms.

Google runs a version of this in-house. Its Ad Traffic Quality team says it uses live reviewers, automatic filters, machine learning and deep research against invalid activity, and its Sophisticated Invalid Traffic detection is accredited by the Media Rating Council. When the team finds fraud on the publisher side, the money is credited back to advertisers, often including the previous month. Detection is not instant. Google's own page says some invalid traffic takes longer to confirm and can take several weeks to pin down.

That delay is the commercial reason the category exists: third-party tools sell against the traffic that Google's filters let through and bill anyway.

Click fraud protection software pricing: three vendors, three meters

Comparisons of this category usually line up the headline prices, which is exactly the wrong move. No two vendors count the same thing, so the same $74 to $79 buys a different amount of coverage.

Ad clicks (FraudBlocker). The Standard plan covers 5,000 ad clicks on one website. Pro covers 25,000 clicks and 50 websites, and Enterprise starts at $489 for 250,000 clicks and above.
All site traffic (ClickCease). ClickCease defines traffic as "any user activity on your website that CHEQ detects or blocks, including internal page views, ad-driven visits/clicks". The Starter allowance of 5,000 units covers organic and internal activity, not just paid clicks, and the plan also carries 250 HubSpot leads.
Protected ad spend (ClickGuard). ClickGuard sells unlimited clicks against a spend ceiling. At $74 a month the ceiling is $5,000 in ad spend, at $119 it is $50,000 and at $159 it is $100,000. Custom is quote-only.
Quoted per account (Lunio and Anura). Neither lists a price. Lunio's pricing page says to contact them for a customized plan, and Anura says its scalable pricing is tailored to usage and aimed at advertisers managing $50K a month or more in marketing spend.

So a site with 40,000 organic visits and 3,000 paid clicks fits FraudBlocker's $79 tier and blows past ClickCease's 5,000 units. A site running $30,000 a month in ads fits neither of the cheap tiers. The meter decides the plan, not the price tag.

Entry prices, verified on 14 September 2026

Every number below comes from the vendor's own pricing page, opened on 14 September 2026.

FraudBlocker bills $79 a month for Standard on monthly billing and drops to $63 with annual payment, the site's advertised 20% saving. Pro runs $99 monthly or $84 annually, Enterprise $489+ monthly or $389+ annually. Standard includes three team members and 90 days of data retention. The company advertises a 7-day trial, no contracts and cancel-anytime billing.

ClickCease shows Starter at $69, Pro at $104 and Advanced at $244 a month, each struck through against a regular rate of $99, $149 and $349. The footnote is the important part: 30% off applies to the first three billing cycles and the regular price is billed from month four. The site states annual billing, a 7-day trial and cancel-anytime terms, and claims 2M+ protected campaigns.

ClickGuard lists $74, $119 and $159 a month on monthly billing, with 10% off on quarterly and 20% off on yearly payment, and a free trial on every tier.

The catches that change the math

The promo cliff. ClickCease's discounts are real but short. Going from $69 to $99 a month is a 43% increase from month four, and the same ratio applies to Pro ($104 to $149) and Advanced ($244 to $349). Budget the regular rate, not the banner price.
Protection can lapse instead of overage. FraudBlocker's FAQ answers the obvious question directly: you are not billed for clicks beyond your allowance, and protection ends unless you upgrade or wait for the next billing period. A campaign that spikes in the last week of a cycle runs unprotected for the rest of it, which is worse than an overage invoice.
Spend-metered plans grow with your budget. ClickGuard's $74 tier covers $5,000 of monthly ad spend. Scale to $100,000 and the same vendor costs $159; scale past it and you are in a custom quote and a sales call.
Quote-only vendors cannot be compared. Lunio and Anura publish no rates, so a procurement decision on the enterprise end starts with a form and a demo rather than a spreadsheet.
Nobody guarantees a recovery. Google credits invalid activity it confirms, often for the prior month, but no vendor page verified here promises a refund of ad spend that its tool blocks.

Which tier fits which account

One site, steady PPC under $5,000 a month: ClickGuard's $74 tier has no click limit, and FraudBlocker's $79 Standard is the pick if you would rather count clicks than dollars.
A site with heavy organic or internal traffic: skip a traffic-metered plan at the entry tier. ClickCease's Pro tier raises the allowance to 10,000 units, and internal page views still count.
Agency with several PPC accounts: FraudBlocker Pro gives 50 websites and 25,000 clicks at $99, while ClickGuard Standard covers three websites and $50,000 of spend at $119.
Large spend with a procurement process: Lunio and Anura are the quote-only options. Anura offers a 15-day trial with no credit card and a free traffic quality audit, which is the cheaper first step than a paid pilot.

The rule of thumb worth keeping: pick the vendor whose meter matches how you are actually billed by Google, then check the renewal price before the first charge.

The app-install case that put this back on the front page

On 11 September 2026 Nick Abe published a two-week audit of a Google Ads app campaign for his puzzle game Dayzle, running at CA$40 a day. Of 56 billed installs, 33 carried the same bot pattern, which is roughly 60%, 7 came from countries the campaign did not target, and 13 were real people who finished 92 puzzles between them.

The mechanism is the part worth reading. The farm watched the shortest video in the ad group without clicking it, then installed the app from a saved copy of the file instead of from the Play Store, because the store might notice. Google counts a view followed by an install as a conversion, so the fraud improved the campaign's apparent performance and the algorithm bought more of it. Twenty of those installs ran an old app version the Play Store had stopped serving, and the devices claimed Play as the installer anyway.

His fix was not a monitoring tool: he changed the campaign goal from opening the app to winning a puzzle, which makes faking a conversion more expensive. None of the pricing pages verified for this article mentions install-goal app campaigns as a covered surface, and FraudBlocker, ClickGuard and Anura all describe click, traffic or device-level filtering. If your conversions are installs rather than clicks, the campaign goal change is the lever that was actually tested in public.

At a glance

Tool	Entry price (14 Sep 2026)	What the entry tier counts	Trial
FraudBlocker	$79/mo monthly, $63/mo annual	5,000 ad clicks, 1 website, 3 team members	7-day free trial
ClickCease	$69/mo for the first 3 billing cycles, then $99/mo	5,000 units of site traffic (any user activity on your site), 1 website, 250 HubSpot leads	7-day free trial
ClickGuard	$74/mo monthly, 20% off yearly	Unlimited clicks on up to $5,000 in monthly ad spend, 1 website and 1 PPC account	Free trial
Lunio	Not published (custom quote)	Plan quoted per account across paid search, paid social, display, Performance Max and affiliate fraud	Not stated on the pricing page
Anura	Not published (usage-based quote)	Tailored to usage, positioned for advertisers managing $50K/month or more	15-day trial, no credit card

Click fraud protection pricing at the entry tier, verified on the official pages on 14 September 2026

FAQ

How much does click fraud protection software cost?

$63 to $99 a month for the self-serve tiers verified on 14 September 2026: FraudBlocker Standard is $79 monthly or $63 with annual billing, ClickGuard starts at $74, and ClickCease's Starter is $69 for three billing cycles before rising to $99. Lunio and Anura do not publish prices and quote per account.

Does Google already refund invalid clicks?

Google's Ad Traffic Quality team credits advertisers for invalid activity it detects, often covering the previous month as well, and its Sophisticated Invalid Traffic detection is accredited by the Media Rating Council. Google also states that some suspicious patterns take several weeks to confirm, so any credit lands after the spend, not before it.

Is click fraud protection software worth it for a small campaign?

Do the arithmetic from the Dayzle case before subscribing: 33 of 56 billed installs followed a bot pattern on a CA$40-a-day campaign. At $74 to $79 a month, monitoring costs more than the waste on a very small budget, so the cheaper first move is changing the conversion goal, then buying a tool once monthly spend is large enough to justify one.