Email Marketing
MailerLite is an email marketing platform that combines newsletter creation and automation with built-in website, blog, landing page, and signup form builders, plus monetization tools like digital product sales and paid newsletter subscriptions. It is positioned for solopreneurs, creators, and small businesses that want a generous free tier and affordable paid plans.
The value proposition is a lot for little. The free plan covers up to 500 subscribers with 12,000 monthly emails and one user seat, and even the free tier includes the email automation builder for triggered, perfectly-timed sends. Paid plans start at $10/mo (Growing Business) and $20/mo (Advanced), with 10% off when billed yearly and a 14-day premium trial. The AI-powered drag-and-drop newsletter editor, website and blog builder, signup forms and popups, digital product sales, appointment bookings, paid newsletter subscriptions with recurring payments, and an email verifier for deliverability are all part of the platform.
MailerLite's positioning versus competitors is price plus tools. Its free tier allows 500 subscribers, double Mailchimp's 250-contact free cap, and the $10/mo paid entry undercuts Mailchimp's $13/mo Essentials intro rate and AWeber's $12.49/mo Lite plan, while including a website builder that most email tools charge extra for or do not offer. A 14-day premium trial covers the paid feature set before committing.
MailerLite
MailerLite is an email marketing platform that combines newsletter creation and automation with built-in website, blog, landing page, and signup form builders plus monetization tools like digital product sales and paid newsletter subscriptions. Best for: Solopreneurs, creators and small businesses wanting affordable email marketing with a generous free tier.
At a glance
| Category | Email Marketing |
| Starts at | $10/mo (Growing Business plan) |
| Pricing | Free plan for up to 500 subscribers with 12,000 monthly emails and 1 user seat; Growing Business starts at $10/month, Advanced starts at $20/month, with 10% off when billed yearly and a 14-day premium trial. |
| Best for | Solopreneurs, creators and small businesses wanting affordable email marketing with a generous free tier |
Key features
- AI-powered drag & drop newsletter editor
- Email automation builder for triggered, perfectly-timed sends (included on the free plan)
- Website, blog and landing page builder with signup forms and pop-ups
- Monetization tools: sell digital products, take appointment bookings, and run paid newsletter subscriptions with recurring payments
- Email verifier to clean lists and improve deliverability
How does MailerLite compare to Kit and Brevo?
Kit (formerly ConvertKit) is the creator-oriented competitor. Kit's free Newsletter plan covers 1,000 subscribers versus MailerLite's 500, but MailerLite's paid entry is much lower: Growing Business from $10/mo versus Kit's Creator plan at $33/mo for 1,000 subscribers. Kit leads on creator monetization depth with paid newsletters, recurring subscriptions, and digital product sales, while MailerLite matches the monetization features and adds a website and blog builder at roughly a third of Kit's paid entry price.
Brevo is the value generalist: its free forever plan needs no credit card, and Starter costs $9/mo from 5,000 emails per month. Brevo adds transactional email, SMS and WhatsApp messaging, and a sales CRM, while MailerLite adds automation on the free plan and a built-in website builder. Both are budget picks; MailerLite's free tier is the more generous for email-only use.
Feature-wise, MailerLite's automation builder is included on the free plan, a rarity among email tools, and the built-in website, blog, and landing page builder replaces a separate site subscription for simple use cases. Kit's edge is commerce: paid newsletter billing, recurring subscriptions, and digital product fulfillment are first-class features, while Brevo's edge is channels: transactional email, SMS, WhatsApp, and a CRM. MailerLite sits between them as the generalist, trading some depth in monetization and transactional tooling for the lowest price and the most generous free tier.
Who should use MailerLite?
If you are a solopreneur, creator, or small business that wants email marketing with a real free tier and a simple paid upgrade path, MailerLite is a fit because the free plan includes 500 subscribers, 12,000 monthly emails, and automation, and paid plans start at $10/mo. If you need a website or blog alongside your newsletter, the built-in builder removes a separate subscription.
If you sell digital products, take bookings, or run a paid newsletter, the monetization tools handle payments and recurring billing inside the platform, and the email verifier helps keep lists clean for deliverability as you grow.
MailerLite is NOT ideal for high-volume or transactional-heavy senders, where Brevo's SMTP and API pricing is built for the workload, or for ecommerce brands needing order-data-driven flows, where Klaviyo and Omnisend are purpose-built. It is also less suited to teams that want CRM pipelines inside the marketing tool.
Pricing
Free plan for up to 500 subscribers with 12,000 monthly emails and 1 user seat; Growing Business starts at $10/month, Advanced starts at $20/month, with 10% off when billed yearly and a 14-day premium trial. Confirm current terms on the vendor site before buying.
Alternatives
Worth comparing: Mailchimp, Kit Convertkit, Brevo.
FAQ
Is MailerLite free?
Yes. The free plan covers up to 500 subscribers with 12,000 monthly emails and one user seat, and it includes the email automation builder.
How much does MailerLite cost?
Growing Business starts at $10/month and Advanced at $20/month, with 10% off when billed yearly and a 14-day premium trial. Figures come from MailerLite's official pricing page (June 2026 verification).
Does MailerLite have a free trial?
Paid features can be tried via a 14-day premium trial, and the free plan is available indefinitely at $0.
MailerLite vs Kit: which is better?
Kit's free plan covers 1,000 subscribers (vs MailerLite's 500), but Kit's paid Creator plan starts at $33/mo at that tier, roughly three times MailerLite's $10/mo Growing Business entry. Kit is stronger for monetizing with paid newsletters; MailerLite is the cheaper all-rounder with a website builder.